Roger WilksHow To Navigate Today’s B2B Tech Marketing LandscapeDuring the past year, many organisations have accelerated their digital transformation efforts and the demand for various technology…Jan 17, 2021Jan 17, 2021
Roger WilksMessaging and Chatbot For B2B MarketingB2B marketing is undergoing rapid changes as the new generation of tech-savvy stakeholders takes on key decision-making roles. These…Jun 25, 2020Jun 25, 2020
Roger WilksThe Role of Data in Account-Based MarketingAccount-Based Marketing (ABM) targets your most profitable customers to get more sales quickly. It’s the most reasonable methodology to…Jun 22, 2020Jun 22, 2020
Roger Wilks6 Challenges That Are Preventing You From Scaling Your Business SuccessfullyAs most founders can attest, starting a company is only half the battle. Scaling a business is a totally different beast yet failing to…Jun 19, 2020Jun 19, 2020
Roger WilksDisruptive marketing at a time of pure disruptionThis is an article that’s fundamentally positive. It talks about opportunities, and the practical things that marketers can be doing now…Apr 15, 2020Apr 15, 2020
Roger WilksCOVID-19 Doesn’t Have to Isolate Your Channel Partner ProgramTo say that the COVID-19 pandemic is wreaking havoc on global business is a vast understatement. Businesses are already feeling the…Apr 15, 2020Apr 15, 2020
Roger WilksActionable advice for supporting channel partners through tough timesChannel partners. Few tech firms can exist — or grow — without them. In fact it’s estimated that they contribute around 50% of total…Apr 15, 2020Apr 15, 2020
Roger WilksA More Strategic Approach to B2B SalesHow Inbound Marketing, Outbound Marketing, AI, Big Data, Automation Are Changing the Way B2B Sellers Are Closing DealsJan 28, 2020Jan 28, 2020
Roger WilksA Marketing Technology Retrospective: Where It’s Been, Where It’s Going, and Why You Need It NowMost marketers are familiar with ad guru John Wanamaker’s famous axiom: Half the money you spend on advertising is wasted; the trouble is…Jan 22, 2020Jan 22, 2020
Roger WilksABM: Are you making these mistakes?When starting out on the ABM path to greater leads and customer engagement, you’re inevitably going to make a few small mistakes along the…Sep 3, 2019Sep 3, 2019
